Facebook Strategies for Fan Pages: Converting 'Fans' Into Clients
Posted: Tuesday, August 09, 2011
by Dr. Carla Goddard
We are all concerned about the leverage we are getting from social media and Facebook. We have seen the various changes and shifts that have led to challenges. The insights uncovered here may be what's preventing you from converting 'fans' to clients.
1. Listening
The success of your page requires more listening and less talking. When you post too often, you are actually spamming your fans and losing your target audience. Target your audience by creating original content that will spark conversations and add value rather then clutter their feeds. How do you know what your audience wants to hear about? Ask. Go out to your target audience page's and join the discussions there and learn what is important to them.
If someone reaches out to you in person, do you reply or ignore them? Relationships are two way streets. Take the time to reach out and acknowledge every person who reaches out to you.
2. Quality
The quality of your content is king. Remember that it is better to have 1,000 fans who are reading, sharing, and conversing with you (thus resulting in follow thru clients) than it is to have 10,000 fans who visit once and then disappear. If you put out amazing, quality and original content, this will compound into quality followers. Quality followers will share your content with their own audiences across all of social media.
When your content is being shared and discussed it creates openings for search engines like Google to find your content and name in keyword searches. This will grow your client base as people begin to find you online in searches that lead back to your Facebook page.
3. Focus
What is the focus of your page? Can a fan tell what your page is really about? It is far better to have a focused, specialized content page rather than to be a page trying to fill all the needs of the Facebook world. A strong focused page combined with original content will build a strong following and has a long term success to client building.
4. Patience
Even with the barn raising that we do with the Hub, success does not happen overnight. It takes time to develop a relationship. It takes a commitment. Remember, to ask yourself would you want to do business with you?
5. Influence
Take the time to find others in your market genre and get to know them. Connect with other online influencers that have a quality audience. Build relationships with them. If you get on their radar as an authority and as an interesting source of information, they will share your content with their own followers. This can be a powerful catalyst for a word of mouth marketing promotion.
6. Accessibility
Don't publish this amazing content on your page and then disappear. You have to be accessible to your audience. Be consistent. Let your fans know when to expect original content, consistently publish it and then participate in the conversation. If you disappear, how can you have a conversation.
7. Reciprocity
You can not expect others (fans or other influencers) to share your content and talk about you if you don't do the same for them. A portion of your time allocated to Facebook should be focused on sharing and talking about content published by others.
The success of your page requires more listening and less talking. When you post too often, you are actually spamming your fans and losing your target audience. Target your audience by creating original content that will spark conversations and add value rather then clutter their feeds. How do you know what your audience wants to hear about? Ask. Go out to your target audience page's and join the discussions there and learn what is important to them.
If someone reaches out to you in person, do you reply or ignore them? Relationships are two way streets. Take the time to reach out and acknowledge every person who reaches out to you.
2. Quality
The quality of your content is king. Remember that it is better to have 1,000 fans who are reading, sharing, and conversing with you (thus resulting in follow thru clients) than it is to have 10,000 fans who visit once and then disappear. If you put out amazing, quality and original content, this will compound into quality followers. Quality followers will share your content with their own audiences across all of social media.
When your content is being shared and discussed it creates openings for search engines like Google to find your content and name in keyword searches. This will grow your client base as people begin to find you online in searches that lead back to your Facebook page.
3. Focus
What is the focus of your page? Can a fan tell what your page is really about? It is far better to have a focused, specialized content page rather than to be a page trying to fill all the needs of the Facebook world. A strong focused page combined with original content will build a strong following and has a long term success to client building.
4. Patience
Even with the barn raising that we do with the Hub, success does not happen overnight. It takes time to develop a relationship. It takes a commitment. Remember, to ask yourself would you want to do business with you?
5. Influence
Take the time to find others in your market genre and get to know them. Connect with other online influencers that have a quality audience. Build relationships with them. If you get on their radar as an authority and as an interesting source of information, they will share your content with their own followers. This can be a powerful catalyst for a word of mouth marketing promotion.
6. Accessibility
Don't publish this amazing content on your page and then disappear. You have to be accessible to your audience. Be consistent. Let your fans know when to expect original content, consistently publish it and then participate in the conversation. If you disappear, how can you have a conversation.
7. Reciprocity
You can not expect others (fans or other influencers) to share your content and talk about you if you don't do the same for them. A portion of your time allocated to Facebook should be focused on sharing and talking about content published by others.
This Article has been viewed 565 times. (Not updated in real-time.)
Top-level comments on this article: (1 total)Hi Carla! How can people don't comment on this kind of write up. Great helpful tips.. Thanks, keep it up.I am not sure ... Perhaps because they can not see the results of the suggestions here. For example, in January of 2011 I had a fan page with 300 people on it ... today I have just shy of 4000 on one of my pages. Doesn't translate well without the proof suppose. But thank you. mwah
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