Dr. Carla Goddard

Hockey Teams Climbing In Bed With Corporate Sponsors: Why It Is Necessary?



Posted: Tuesday, August 10, 2010

by Dr. Carla Goddard

I don't think that a hockey arena's name has anything to do with the popularity of the NHL team that plays there. There are currently no arena's that I am aware of that bear the name of the team that plays on the ice there. There are a few NFL teams that have football fields/domes that include the name of the team, but most fields have a different name.

The League needs to have corporate sponsors and naming rights to support the the teams playing there. The fan base is not going to support it. I don't think there is any correlation with the decline in hockey fans and arenas not bearing their names.

There are very few ice arena's that are just ice arena's anymore. Most are multi faceted forums that host NBA games, concerts, and other major events. I think it is up to the teams themselves to become recognizable with the name of the arena. I know for example that the Tampa Bay Lightning has an outdoor marketing blitz that goes on before every game. Complete with the cheerleaders and shoot the puck games. There is no doubt that you are walking into the a Lightning game. Yet, the St. Pete Times Forum name has nothing to do with the NHL team.

I have been to games before the new Forum was built in Boston at the old Boston Gardens. Anyone who has gone to a game there could feel the history of both Bruins and the Celtics alike. There is nothing like that feeling today that I have seen in hockey. I agree with some comments that have been made lately that their was a time when every hockey fan could tell you the name of the arena that their favorite team played on as well as at least half a dozen other arenas. I agree those days are gone. However, I still don't believe that correlation has anything to do with the arena's name.

Every one knew where the Bruins played and it was not named the Bruins arena. They knew it because of the players, because of the history, and because of good old fashioned hockey played there.I agree that corporate sponsor's are necessary to support the costs of the ice rink, I agree that hockey in general has become about money rather than the sport. I don't want to see the advertising on the jersey's (an idea being tossed around again), but I also don't think the name on the arena has anything to do with pride in a team or getting the local fan base behind the team. That is up to the individual teams and the NHL to do a better job of marketing the game in general.
Dr. Carla Goddard is a contemporary Shaman Medicine Woman. Father was of a small Nation in Maine, trained with a Mohawk Shaman, studied with a Waiest Monk, and academia background in Metaphysical Sciences specializing in Parapsychology.

She draws upon the energetic flow of life to share with people a path to heal their own souls, to find the flow of energy in their own life, and to have profound shifts in awareness. Connecting individuals with their own soul and with other soul’s to create a “tribe"; her own desire to change the world one soul at a time across the globe by envisioning what the world needs next. Believing that the change in the world will happen through active presence, active communication, and active connections to blaze a new path.

Learn More About Carla visit her website at http://www.shamanmedicinewoman.net/about-dr-carla-goddard.html

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