NHL All-Star Game Lost Audience Appeal
Posted: Monday, August 09, 2010
by Dr. Carla Goddard
The NHL All-Star Game is suppose to be an exhibition hockey game that marks the midway point of the regular season. The All Stars of the Game is a joke. Combine that with having two consecutive years without a game due to the lock out and that the game is not traditionally played on a week end it is no wonder it has lost it's audience. But that is the case with hockey in general. Hockey is not even in the league with the NFL, NBA, or the MLB. Think about this, ESPN has shown more Cleveland Cavalier games than the Flyers, Leafs, Thrashers, Red Wings, Canucks and the Kings all combined. The NHL has 30 teams with 1,230 games a year. Each game has an average attendance of 16,961 people. Compare that to the NFL that has a total of 256 games a year and average 67,738 attendees at every game. Who are the media going to broadcast?
So is it fixable? Can the NHL All Star Game get back at least the die hard audience? This is subjective opinion only. First of all, the game itself is a joke. The players are picked by popularity rather than stats. Let the players and coaches pick the team if you want a real All Star Game. Even then I think it would be a farce. Who wants to take out the star of an opposing team with a career ending check? No one.
I think the Skill Competition is awesome and wish they would show more of that and forget the game all together. Let the teams pick who they are going to send and have a week long skills only competition. I have constant debates with mutual hockey fanatics and here are some of the other ideas that I have heard.
- Change the game to a Young Guns game with all rookies while the "senior" players compete in the skills tournament. It might actually be a game for rookies looking to get better contracts.
- Do away with it all together and have a US vs. Canada All Star game.
- Give the game some meaning and put something on the line. For example, winner gets home ice advantage for the Stanley Cup.
- The NHL should promote and market the game and put it on ESPN or a major broadcast network during prime time.
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Top-level comments on this article: (1 total)ESPN barely mentions hockey as it is right now. I can't believe they'd show the all star game in it's entirety.ChristineIs true that they rarely even mention it outside of the play offs. I just believe that is partly the NHL's lack of participation in playing the political game that networks have.mwah
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